Barbara Bassi Consulting
"Measure what is measurable and make measurable what is not"– Galileo Galilei –Barbara Bassi Consulting
"Measure what is measurable and make measurable what is not"– Galileo Galilei –
BBConsulting provides consultancy in communications with a specific focus on measurement of effectiveness of communication and public relations activities. Through direct consultancy with its founder or with a network of international professional figures, BBConsulting assists PR agencies, company and institute marketing and communication departments, media intelligence companies and single professional operators to structure and implement the data gathering and research needed to make their communication effective and in line with their business goals. B2B, B2C, with small or large budgets, BBConsulting provides practical support to all those needing data and insights to measure and test the effectiveness of the communication programmes adopted.
SERVICES
We provide support for the following activities:
–
“State of health” analysis
of the measurement
methodology used
–
Implementation of
new measurement
programmes
–
Research and
selection of
supplier(s)
–
Optimization of
monitoring/analysis
platform
–
Training
and workshops
–
Drawing up
calls for
tenders
–
Development
of marketing
and communication
plans
–
Data
integration
–
Communication analysis
and research
SERVICES
We provide support for the following activities:
“State of health” analysis
of the measurement
methodology used
Optimization
of monitoring/analysis
platform
Development
of marketing
and communication
plans
Implementation of
new measurement programmes
Training
and workshops
Data
integration
Research and
selection of supplier(s)
Drawing up
calls for tenders
Communication analysis
and research
PARTNERSHIP
ABOUT ME
I am a professional journalist, press officer, founder and manager for eighteen years of a business unit that has repositioned the media monitoring leader on the national market as an international player in media intelligence.
Since 2008 I have been a Board Member and Deputy Chair of the professional development workgroup AMEC, an international Association for the evaluation and measurement of communication activities. Since 2016 I have also held the position of European Chapter Chair in the same association.
I have been advisor for the “Excellence in Effectiveness” category of the Cannes-Lyon International Creativity Festival Award. I have been engaged by Assorel to take part in the work table on measurement of the results of public relations activities. I have also collaborated with the IULM of Milan for the post-degree course in measurement of communication activities. I have been, lastly, reviewer of several texts and creative courses in the RP measurement sector, in particular for Franco Angeli and PR Academy.
CONTACT
MILANO
Viale Piave 4
CAP 20129
Tel/Fax: 02.76.31.7037
Email: info@bbconsult.it
Lifetime Fellow
